SPREAD Project
& Rwanda Coffee

PROJECT

Through the SPREAD project, the entire value chain for Rwanda coffee has been strengthened. SPREAD also worked other agriculture products like pyrethrum, chili peppers, and cassava.

The agency I had co-founded, IDENTITY AFRICA, was the Advertising Agency of Record for SPREAD. As the account manager, I handled most of their work.

CLIENT

The “SPREAD” Project
(Sustaining Partnerships to Enhance Rural Enterprise and Agribusiness)
Partnership between the National University of Rwanda, Texas A&M University, and the Borlaug Institute.
Funded by USAID

ROLES

Account Management, Project Teams Management, Creative Direction, Brand Strategist, Marketing Strategist, Event Management, Photography Direction, Video Direction, Voiceover Direction, Script Writing, Digital Designer, UX Designer, UI Designer, Editor, Translation Management, Print Procurement

DELIVERABLES

Multiple Brand Identities, Mini-Documentaries, Website, Packaging, Signage, Brochures, Posters, Presentations, Event Signage/Materials, Tradeshow Signage/Materials, Branded Gear

WEBSITE AWARDS

World Marketing Association (WMA) and Creativity Annual AwarD
Scored 95% for copywriting