PROJECT
Aire’s brand speaks to a target audience that is into self-defined spirituality, who connect deeply with nature, and who consider themselves world citizens.
Åire is an ethereal brand, exuding something fine and elusive. The name Aire itself is intangible.
The Sacred Ride Series is a product line inspired by scenic locations around the world with expansive views and unusual color palettes. Bali Sunset, Namib Desert, and Aurora Borealis are the first three in the series.
