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Custom Web Design

My web career began twenty years ago in Silicon Valley, where I worked on numerous high profile interactive projects. Clients included Lexus, Toyota, Oprah, Disney, NASA, and others.

I went on from my role as Art Director at Oracle to volunteer in Africa, where I co-founded my first advertising agency. Since then, I have produced numerous web experiences for clients large and small.

The rules I follow:

  • Make it easy
  • Create content that solves problems
  • Write to be understood
  • Design to guide intuitive action
  • Be on-brand
  • Less is usually more

OUTSTANDING INTERACTIVE ACHIEVEMENTS

  • Designed 1st ever build-your-own Lexus which won many prestigious awards,
  • Led the UX and design of the 1st world-wide telekiosk out of Hong Kong.
  • Won two awards for the Rwanda Coffee website which helped put it on the map. Rwanda coffee exploded onto the international coffee scene that same year.
  • Created two websites for MTN telecom, the largest and only Forbes 2000 telecom in Africa. Nothing unique here except that I handled every single role outside of programming.

OUTSTANDING INTERACTIVE ACHIEVEMENTS >

Digital Silk

PROJECT

Concepts for Digital Silk’s future website

ROLES

Creative Direction, UX Design, UI Design

INDUSTRY

Digital Agency

Janice & Co.

PROJECT

Janice & Co. works with clients in the self-help and spirituality industry. They were looking for an up-scale, fresh and approachable look

ROLES

Web Design, UI Design

INDUSTRY

Copywriting

Aire Cycle Gear

PROJECT

E-commerce website for a high-end cycling gear company.

ROLES

Creative Direction, UX Design, UI Design

INDUSTRY

Sports Apparel

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Ideal Surface

PROJECT

Ideal Surface crafts stunning cement work, but their website did not do them justice. They are ready to move into the big leagues but their website made them look small. This new website is strategically designed to showcase and complement each beautiful piece.

ROLES

Web Design, UI Design

INDUSTRY

Custom Concrete Furnishings

Toro Tapas

PROJECT

Website for a tapas restaurant and bar.

ROLES

Creative Direction, UX Design, UI Design

INDUSTRY

Hospitality

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SPREAD Project & Rwanda Coffee

PROJECT

A multi-award-winning website for an NGO featuring Rwanda coffee.

I assembled and directed a remote team spanning four continents. This included a programmer from India, a motion graphics team from Argentina, a copywriter from the United States, and a videographer from Rwanda.

ROLES

Creative Direction, Account Management, Project Management, Strategy, Brand Development, UX Design, UI Design, Flash Design, Illustration, Content Development, Copywriting Training, Editing, Video Direction, Script Writing, Actor Coaching

INDUSTRY

Dual: NGO and Agricultural Export

AWARDS

WMA and Creativity Annual Award. Scored 95% for copywriting.

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MTN Rwanda & MTN Zambia

PROJECT

Oversaw the development of two massive websites for MTN telecom. MTN is a Forbes 2000 company and the largest telecom in Africa.

ROLES

Creative Direction, Account Management, Project Management, Content Development, Copywriting, Editing, UX design, UI Design, Banner Design.

INDUSTRY

Telecom

The Safari Blue

PROJECT

Oversaw a full rebrand and website for Safari Blue, the most popular sea excursion on Zanzibar Island.

ROLES

Creative Direction, Account Management, Project Management, Strategy, Brand Development, UX Design, UI Design, Graphic Design, Content Development, Copywriting, Photography Direction, Model Selection and Coaching

INDUSTRY

Tourism

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